Marathon takes the stage as Official Fuel Sponsor for Thomas Rhett's BETTER IN BOOTS TOUR

As excitement for live music ramps up for 2025, Marathon Fuel is thrilled to continue its partnership with country superstar Thomas Rhett as the Official Fuel Sponsor for his BETTER IN BOOTS TOUR. Following the success of the Home Team Tour in 2023, Marathon will once again fuel Thomas Rhett’s journey across North America, hitting 21 states along the way. 

The BETTER IN BOOTS TOUR, produced by Live Nation, kicks off on June 5, 2025, in Rogers, Arkansas, at Walmart AMP. Thomas Rhett, joined by Tucker Wetmore and special guests The Castellows or Dasha, will perform in more than 30 cities next summer, including St. Louis, Missouri, and Indianapolis, Indiana. Tickets for most dates went on sale Sept. 20 at ThomasRhett.com, with more tour dates to be announced soon. 

Building on the previous tour’s success, Marathon will once again support the tour with a fleet of Fueled by Marathon-branded trucks that, according to Thomas Rhett’s team, will cover around 30,000 miles. With Marathon’s logo prominently featured, these moving billboards will capture the attention of millions as the trucks crisscross the country. Fans can also look forward to co-branded posts on Thomas Rhett’s social media channels, in-venue displays and much more throughout the 2025 tour. 

“We’re excited to continue this incredible ride with Thomas Rhett,” said Steven Kammeyer, Lead Brand Marketing Specialist at Marathon. “His passion for music and our shared commitment to excellence will keep driving both our brands forward. This is a partnership built for success and we’re thrilled to fuel his journey once again.” 

Thomas Rhett’s latest album, ABOUT A WOMAN, called a “feel-good celebration of love” (Grammy.com) and “his best work yet” (Country Living), will be a highlight of the tour, promising an unforgettable live experience.  

For tour dates and tickets, visit ThomasRhett.com. 

One of the Fueled by Marathon-branded trucks hitting the road for the BETTER IN BOOTS TOUR in 2025.